For some people home staging is new. Others are still very wary that professional staging of your home can make any difference. We have put together some myths that are out there that are just so wrong. We want you to understand why our Anne Winch Real Estate Team knows that staging a home can increase the value of your home and make it competitive in today’s real estate market.
Myth #1 – Home staging and decorating are the same thing
If you are decorating your home, you are adding your personal style. You hang family pictures on the wall or buy new curtains or blinds. With staging, you are doing the opposite – de-personalizing your home. Staging creates a neutral canvass. Staging is a marketing tool. It is geared towards buyers to give an emotional response to the way the home looks.
Myth #2 – Home staging is based on your personal preferences
Decorating is geared toward the owner’s choices and styles. Home staging caters to the wants and needs of the potential buyer. We want to appeal to all buyers, but the location of your home may determine the demographics for buyers also. This is how we can target specific buyers for your home.
Myth #3 – Home staging is a significant investment
We understand that getting a home ready to sell can incur costs for repairs, paint, etc. Home staging is such an important factor to get your home to look its best. That is why we offer home staging for free for our clients. Our Team can provide you with free home staging complete with an inventory of furniture and accessories to stage your home to perfection. This is an important element to ensure that you are in direct competition with other homes in the real estate market.
Myth #4 – I can stage my home myself and then stage it if it doesn’t sell
You want to stage your home first. You want the initial buzz as it hits the market. First impressions are key, and this includes selling a home. The first two weeks are critical when staging your home. This is when you get the most traffic and when offers come forward.
Myth #5 – All rooms should be painted beige
Although a neutral décor does appeal to most buyers, you certainly do not have to paint everything beige. There are thousands of neutral colours to choose that are great for selling your home. Many buyers are drawn to shades of grey more so than brown tones. Whatever neutral tone you choose, do not go too light. Choose a colour that gives a welcoming feeling to your home.
We recommend home staging not because it is “trendy” but because it works. A staged home can increase offers on your home from 6 to 10%. According to recent statistics, a staged home stays 33-50% less time on the market because of its appeal to buyers. If you are still unsure about the value of home staging, give us a call. We would love to hear from you!