613-277-2663 awinch@kw.com

You may think that houses just about sell themselves in a seller’s market but this can be a mistake that could cost you time and money. Negotiating the sale of your home, navigating the paperwork and emotions can play a big toll on your patience and sometimes cost you the sale of your home, especially if you try to sell your home without the right real estate team or on your own.

Here are some mistakes that may be overlooked when selling your home.

Pricing:

Our Anne Winch Real Estate Team understands your concern to get the best price for your home. However, overpricing your home can cause as much concern as pricing your home too low.

Our Team looks into various factors before we give you a price that your home will sell according to the market. Here are some of the initiatives we do.

  • Check the sold prices of homes in your area that are comparable to yours within the last few months
  • Compare square footage
  • Age of the home
  • The desirability of your home/neighbourhood
  • The market always drives the sale of your home – whether it is a seller’s market or whether it is a buyer’s market will also be considered in the price.

Condition of the home:

Even though we are presently in a very driven seller’s market, the condition of your home will also dictate if it will sell quickly or sit on the market. If your home has not been updated in over 10 or 15 years or longer, your home will not be in competition with other homes that are in tip-top condition. If you want to sell your home as-is, you will find that you will not get your best price as low-ball offers will abound and you will have to demonstrate that your home is worth the price.

Marketing:

As a seller, you want to know how your home will be marketed. You should be asking your real estate team the following: Do you have a professional photographer? Do you use social media? What steps will be taken to sell my home? Is there anything about my home that may detract buyers from delivering offers?

Our Anne Winch Real Estate Team offers the following:

1. Target the right audience for your home

We know how to market your home to the correct audience. Often, we have buyers that may be looking for a home that is in your neighbourhood. That combined with our real estate network, we constantly have our finger on the pulse.

2. Professional photography and online marketing of your home

When it comes to taking pictures of your home, we leave that to our professional photographer so you can rest assured we will have the best pictures online of your home. We market your home through various websites and social media to make sure your home is well represented.

3. Free home staging

We have known for many years that a staged home shows well and sells well. As a bonus to our clients, we offer free home staging. Your home is in direct competition with many homes and we want your home to look its best.

We can give you statistics on what we have accomplished over the years. Our no-nonsense approach is to give you a presentation on how we will sell your home and why our approach is different than other realtors. We will show you how we are able to get your home sold without the stress of trying to buy or sell your home yourself.

Contact us to find out how we can help with any of your real estate and home staging needs.